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The desire of most entrepreneurs is not just to make a fortune, but it is also to make fame. The truth is that as an entrepreneur, it is possible to make a fortune without being famous. However, it is indeed unlikely to be a popular entrepreneur in your city, country or on a global stage and not make a fortune. The bottom line is that your popularity as a person (personal brand), has a direct (positive) impact on your businesses (business brands).
There are several ways an entrepreneur can become famous, and you don’t necessarily need to be deliberate about becoming famous when you set out to start your business. If you do the right things, you are most likely going to become famous. At the same time, you can set a goal for yourself as an entrepreneur who wants to become famous and if you work towards becoming famous, then you are likely going to achieve your goal.
It is important to state that becoming famous as an entrepreneur has its own challenges and once you become famous, you must continuously work hard so that you do not lose your good will in the hearts of your fans, amongst others. You should be conscious of your words and actions as well.
Now lets us quickly consider 10 guaranteed ways to become a famous entrepreneur;
10 Guaranteed Ways to Become a Famous Entrepreneur
Set-Out to Solve a Major Problem in the Society
The cheapest way of becoming famous as an entrepreneur is to proffer a solution to a major problem / challenge in the society. There is hardly anybody who has solved a major challenge in our world that was not rewarded with fame and fortune. Bill Gates solved a problem in the IT world and he was rewarded with fame and fortune, Henry Ford solved a problem in the Automobile industry and he was rewarded with fame and fortune, Steve Jobs solved a problem in the ICT industry and he was also rewarded with fame and fortune, this can also apply to you as you look towards becoming famous as an entrepreneur, then you look for a pressing problem in your community or even the world and proffer a solution to it.
Engage in Community Social Responsibility Programs
Business owners are now aware more than ever before that they are not in business to only acquire wealth but also to give back to the society. There are several things that you can do as an entrepreneur in your community that will be of a huge benefit to the community and also give you recognition. For example; you can build a civic center in the community where you do business, you can build bridges, repair damaged roads or even build schools and hospitals as long as you have the financial capacity to handle the project.
Sponsor Community Based Programs
Another means of becoming a famous entrepreneur is to sponsor a community based program. It could be a beauty pageant, an inter – school debate competition, it could be a sporting event and it could be a cultural event. The idea is that once people get to know that you are the sponsor of a community based program, then they will tend to want to know about you and your business.
Position Your Business to Take the Lead in Your Industry
The leader of the pack is always easily noticed; if you are the leader of your industry, then you can easily become famous. In order to position your business to become the leader of your industry, you must be creative, and innovative.
Treat Your Customers with Utmost Regard
When you go the extra mile to treat your customers with utmost regard, you are likely going to become famous because a truly satisfied customer would always tell their friends and family members about you (your business) and that in a feat will help spread your fame in your community.
Ensure That Your Goods and Services are of Highest Standard
If you intend becoming famous as an entrepreneur, then you should never compromise things when it comes to the quality of your goods and services. When your products are of the highest standard, then it becomes easier for people to talk about it in good light.
Be Willing and Free To Grant Press Interviews
When you are doing the right thing, pressmen and presswomen will always want to interview you. The truth is that the press has what it takes to make anybody famous or infamous. That is why you must deliberately court the press as an entrepreneur who intend becoming famous.
Start Blogging on Relevant Subjects
Much more than designing a product that will help proffer solution in your industry, you can also start blogging on relevant subjects in your industry. When you blog regularly on a subject matter, it is easier for people to see you as an expert especially if the contents on your blog are helpful. For example; if you own a paint production company, you can start blogging on topics that deals with the psychology of paints, when to paint an apartment / facility, the best color combinations et al. on the other hand, or if you are into the sale of smart phones, you can blog on how to maintain smart phones, how to get the best from smart phones and any other related subject matter.
Become an Advocate for a Cause in Your Community / City
You don’t necessarily need to be a lawyer or an activist before you can advocate for any cause. If you are a successful entrepreneur and the poor and the down trodden see you as someone who is interested in their welfare, they will always sing your praises and that is a way of becoming famous as an entrepreneur.
Consciously Guard Your Character cum Reputation with All Diligence
Lastly, if you want to become famous as an entrepreneur, then you should do all it takes to consciously guard your character cum reputation with all diligence. Someone once said, if you lose your money you’ve lost something but if you lose your character you’ve lost everything.
There you have it; the 10 ways to become a famous entrepreneur.
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